Incredible Dogs Up For A Challenge

Matt Bilderbeck, center, celebrates with his Mini Aussie, Bella, after taking first place in the Freestyle Flying Disc competition at the Purina Pro Plan Incredible Dog Challenge® at Centennial Olympic Park last year.Photo: Purina® Pro Plan®

Whenever I attend pet expos,  the highlight of the event is always the canine agility displays along with dock diving and other canine sports that dogs enjoy and truly excel.

For two decades, the Purina Pro Plan Incredible Dog Challenge (IDC) has been giving competitive canine athletes a stage to demonstrate their amazing abilities in Olympic-style events around the country. To celebrate the 20th anniversary of the IDC, Pro Plan is kicking off the “Call for Incredible” campaign, a year-long celebration showcasing all kinds of incredible dogs – from canine athletes like Incredible Dog Challenge competitors, to military dogs and lovable couch companions.

Purina Pro Plan is calling for dog owners to share a photo and story on what makes their own dog incredible by visiting Here, dog lovers can also enter for a chance to win a trip to San Diego during Veterans Week in November to attend a special Incredible Dog Challenge on the historic USS Midway Museum, featuring some of the most incredible canine athletes and working military canines in the country.

And for every entry, Purina Pro Plan will donate one pound of dog food, up to 20,000 pounds, to America’s VetDogs, which trains and places guide and service dogs to veterans with disabilities.

For more information on the Purina Pro Plan Incredible Dog Challenge or “Call for Incredible” campaign, visit