Are You Ready To Friskies?

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Will Braden creator of the Henri Film Noir videos and Friskies Lifetime Achievement Winner is a judge this year
Will Braden creator of the Henri Film Noir videos and Friskies Lifetime Achievement Winner is a judge this year
Yummy treats and fun decorations from a former Award Ceremony in Los Angeles
Yummy treats and fun decorations from a former Award Ceremony in Los Angeles

It’s that time of year again — time to get your cats into high gear and capture them on camera in order to enter your video for the third annual The Friskies and win  coveted cat statue and cash prizes up to $25 000.

“Cat videos have become a pillar of online pop culture,” said Shaun Belongie, Friskies Senior Brand Manager. “We started ‘The Friskies’ in 2012 because we thought it was time for cat videos to be recognized and validated as an art form and we’re thrilled to celebrate the phenomenon of cat videos and the cats who inspire them for the third year in a row.”

Four YouTube celebrities  will be participating in this year’s “The Friskies”, including Grace Helbig, Zach King, Will Braden and Jesse Wellens. They will serve as captains for each award category— FUNNY, RES-CUTE, EPIC and STRANGE. Each captain will create and release a unique announcement video on their YouTube channels and social networks to help encourage submissions. Will Braden is the creator of the Henri videos and received a Lifetime Achievement Friskies back in 2012.

Cat video creators can upload videos up to one minute in length at www.TheFriskies.com, or on Instagram and Vine, in one of four categories – Funny, Res-cute, Epic and Strange. If submitting a cat video on Instagram or Vine, use the hashtag #TheFriskies and the category hashtag that the video falls under – #Funny, #Rescute, #Strange or #Epic – to make sure the video is properly submitted.

The category captains will help review all entries and narrow them down to 12 finalists, three in each of the four categories. The finalists will be announced on August 11, 2014. Fans will then be able to vote (limit one vote per entry per person per day) for their favorite video online at www.TheFriskies.com from August 11 to September 8, 2014. During the voting phase, consumers can help raise money and food for shelter organizations. Every vote equals one can of Friskies wet cat food donated to 10 select shelter partners, up to 250,000 cans. Additionally, with direction from category captains Friskies will donate over $20,000 to partnering shelters.

Visit www.TheFriskies.com to learn more and join the conversation online using the hashtag #TheFriskies.